Muskoka businesses tap into social media

Muskoka Bear Wear, a clothing brand with locations throughout Muskoka, has an established e-commerce and social media presence.

"Our goal is to be as relate-able and engaging to customers as possible without pushing. Let the product and brand speak for themselves. The same goes for social media outlets," says marketing and sales manager Mark Fishman.

Whichever site you join, your postings should be relevant and engaging, says Tim Lum of Pixel Flex, a creative design studio in Huntsville, that supports Muskoka Bear Wear with its web presence.

Content is crucial, says Lum. You need someone to maintain the community - someone knowledgeable who can answer questions fast and accurately.

Businesses of all sizes can take advantage.

"The beauty of social media is it puts everyone on the same page," says Lum. "Take the time to check out and see how easy it is."

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